Privacy Policy

Last Updated: 11.22.2025

This Privacy Policy describes how Leagues United Inc., a Delaware corporation doing business as SportFeeds ("SportFeeds," "we," "us," or "our"), collects, uses, and shares information in connection with our websites, dashboards, APIs, and related services (collectively, the "Services").

This Privacy Policy applies to business users of SportFeeds, including company administrators, developers, and billing contacts. It does not apply to the end users of our customers' applications or platforms.

1. Information We Collect

A. Account and Identity Information

When you create an account or are invited to a company workspace, we may collect:

  • Name
  • Email address
  • Job title
  • Company name
  • User role (e.g., admin, developer, accounting)

B. Company and Subscription Information

We may collect company-level information, including:

  • Company name and website
  • Subscription plan, league access, and tier
  • Billing status and subscription metadata

C. Usage and Technical Information

We collect information related to your use of the Services, including:

  • API usage data (e.g., call counts, timestamps)
  • IP address
  • Device and browser information
  • Log files and error reports

This information is used for security, abuse prevention, usage enforcement, and service optimization.

D. Billing Information

Payments are processed by Stripe. SportFeeds does not store full payment card numbers or sensitive payment credentials. We may store limited billing-related information such as:

  • Payment method type
  • Card brand and last four digits
  • Subscription status and billing history

E. Third-Party Platform Credentials

At your direction, we may store credentials or access tokens for third-party platforms (such as X.com) solely to provide the Services on your behalf.

2. Information We Do Not Collect or Control

  • We do not collect personal data of your end users.
  • We do not control or moderate user-generated content hosted on third-party platforms.
  • Media content accessed through our APIs remains hosted by third parties and is subject to their terms and policies.

3. How We Use Information

We use the information we collect to:

  • Provide, operate, and maintain the Services
  • Authenticate users and API requests
  • Enforce subscription terms and usage limits
  • Process payments and manage subscriptions
  • Provide customer support
  • Monitor performance, reliability, and security
  • Improve and develop our Services
  • Comply with legal obligations

4. Analytics and Cookies

We use Google Analytics to understand how users interact with our dashboard and website. Google Analytics uses cookies and similar technologies to collect information such as pages visited, session duration, and general usage patterns.

We use cookies and similar technologies primarily for:

  • Authentication and session management
  • Security and fraud prevention
  • Performance monitoring and analytics

You can control cookies through your browser settings. Disabling cookies may impact certain functionality of the Services.

5. How We Share Information

We do not sell personal information. We may share information in the following circumstances:

A. Service Providers

We may share information with trusted third-party service providers who help us operate the Services, such as:

  • Stripe (billing and payments)
  • Cloud infrastructure and hosting providers
  • Analytics providers such as Google Analytics

These providers are authorized to use information only as necessary to perform services on our behalf.

B. Third-Party Platforms

The Services integrate with third-party platforms, including X, at the direction of our customers. Any data accessed from such platforms is governed by the applicable third-party terms.

C. Legal and Compliance

We may disclose information if required to do so by law or in response to valid legal requests, or to protect the rights, property, or safety of SportFeeds, our customers, or others.

6. Data Retention

We retain information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Account and usage data may be retained after account termination as required for compliance, security, or legitimate business purposes, and may be deleted or anonymized thereafter.

7. Data Security

We implement administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, or alteration. No system is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

SportFeeds is based in the United States. If you access the Services from outside the United States, your information may be transferred to, processed, and stored in the United States and other jurisdictions where our service providers operate.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to:

  • Access and update your information
  • Request deletion of your information, subject to legal and contractual limitations
  • Object to or restrict certain processing activities

Requests can be made by contacting us at support@sportfeeds.com.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date above and may provide notice through the Services or by other means. Continued use of the Services after an update constitutes acknowledgment of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Leagues United Inc. (d/b/a SportFeeds)
1500 1st Ave N
Birmingham, AL 35203
Email: support@sportfeeds.com