Sports data, highlights and the systems behind them
Writing from the team building the sports intelligence layer for social media — grounded in what we actually run in production, not in generalities.
IBM's 2026 Sports Intelligence Report: highlights are the #1 content fans want
IBM's new global fan study mentions highlights 105 times. Across 12 markets, four generations and every major sport, one answer keeps coming back first: highlight videos of the best moments.
How to add sports highlights to your app in under an hour
Most teams budget a quarter for a highlights pipeline. Here is the whole integration — auth, one request, and rendering — in about an hour of real work.
Building on the X API for sports content: what it actually costs
The subscription is the smallest line item. Here is the arithmetic on reads, engagement polling, entity tagging and compliance that teams discover in month two.
How we score sports highlights from 0 to 10
Recency is a bad proxy for quality. Here is the measurement ladder behind the 0-10 engagement rating, and how to use a floor of 8 in production.
Ready to put highlights in your product?
One REST API, your existing player and team IDs, real-time AI-tagged highlights. Free testing tier, no pipeline to build.
See the Sports Highlights API